By AshSalt Consultancy
When most people think about building a website, they think about the design—the colors, the fonts, maybe even a fancy logo. But here’s the truth: a great website is more than just how it looks. It’s about how it works and how it helps your business grow.
At AshSalt Consultancy, we follow a 7-phase web design workflow that ensures every project is strategic, stress-free, and designed to deliver results. Whether you’re a startup, a service provider, or an established brand, this is how we turn your ideas into a living, breathing online experience.
Let’s walk you through it:
Phase 1: Client Qualification
Before anything begins, we assess if we’re the right fit. Through a short discovery call or email exchange, we ask a few questions:
What are your goals?
Who is your audience?
Do you have existing assets (logo, content, domain)?
This step ensures we’re aligned and ready to work toward your vision.
Phase 2: Website Planning
Here’s where we go deeper. We explore:
Your business goals
Your competitors
Pages you need
Style preferences
We also provide a Client Homework Guide to gather content, images, and details we’ll use later in the process.
Phase 3: Strategy & Structure
This is where the real magic begins. We build out:
A strategic sitemap (what pages you need)
Page outlines and wireframes (what each page should contain)
Visual direction (color palettes, fonts, moodboards)
At this stage, we finalize content or help you write/request it through our content partners.
Phase 4: Visual Design
Now we turn strategy into beauty. We create visual mockups of your homepage and other key pages. You’ll review, give feedback, and approve the direction before we move forward.
This phase ensures your site feels like you and connects with your audience.
Phase 5: Development & Quality Assurance
Our developers bring your website to life using clean, responsive code (often on WordPress). We test across devices, browsers, and screen sizes. Every button. Every form. Every interaction is tested.
Quality assurance is not optional—it’s essential.
Phase 6: Launch
We don’t just hit “publish.”
We schedule your launch, connect your domain, and set up key tools like:
Analytics
Speed Optimization
SEO Plugins
Backups and Security
Then we celebrate—because you’re now live and ready for the world!
Phase 7: Post-Launch Growth
Unlike many designers, we don’t leave you after launch. We offer:
Maintenance Plans
SEO and Blog Services
Growth Strategy Calls
Support Tickets for Edits
You’re not just getting a site—you’re getting a partner.
Final Thoughts
At AshSalt, we believe in doing things right the first time—with structure, clarity, and strategy. Whether you’re just getting started or ready for a website makeover, our 7-phase process ensures nothing is left to chance.
Want to experience it firsthand?
